It’s a true privilege to share this reflection on how artificial intelligence, learning analytics, and digital credentials are redefining the way we teach, learn, and certify skills in a constantly evolving world.
From our experience at POK (Proof of Knowledge), supporting educational institutions, governments, and companies, we’ve noticed something interesting: many organizations are beginning to explore how to incorporate Artificial Intelligence and Learning Analytics into their processes. The interest is there, the willingness too… but in many cases, we’re still in the early stages of this transformation.
This is not a critique, but a great opportunity — we have an enormous path ahead to innovate, learn together, and build new ways of teaching, measuring, and certifying.
When we look at the most visible advances in these areas, we often find that tech companies like Google, IBM, Microsoft, or Salesforce have developed powerful solutions for training talent, making strategic decisions, or redesigning learning experiences. But that doesn’t mean educational institutions aren’t ready to lead the change as well.
On the contrary: universities have a fundamental role in this new ecosystem and a mission that no one else can fulfill better than them. What we need is to support them in this process, with tools adapted to their real-world contexts and challenges.
From that perspective, we open the path to a strategic vision that combines three key forces for the future of education and employability:
Because if we want AI to support talent development, the data feeding those systems must be authentic, verifiable, and understandable.
And in many cases, traditional certificates —whether paper or PDF— are not readable by AI, nor do they clearly represent the competencies achieved.
That’s why, at POK, we collaborate with institutions of all levels to issue digital credentials on blockchain, such as public and verifiable NFTs.
✅ Immutable
✅ Owned by the student
✅ AI-readable
✅ Transparent